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Give an example of a recent purchase you made where the purchase wasn't just a single transaction but rather part of an ongoing relationship with the seller. Discuss what the seller has done (or could do better) to strengthen the relationship and increase the odds of you being a loyal customer in the future.

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Solution Summary

Recent purchase where you have an ongoing relationship with seller, what could the seller do to strengthen the relationship and increase the odds of you being a loyal customer

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I get my car serviced regularly with a nearby service station. Recently also, I got went to the service station for the routine car check up and service. The seller also knows that I am a regular customer and get all my cars ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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