Purchase Solution

Nationwide Establishment: Benefits of Customer Loyalty

Not what you're looking for?

Ask Custom Question

Without establishing customer loyalty, a company's chances of success may diminish. What do we as consumers look for in a restaurant, store, or company that keeps us coming back time and time again?

For this project, need to select a nationwide establishment. It can be supermarket super store, gas station, full-service restaurant Example (International House of Pancakes, Red Lobster Restaurant, Wal-Mart Stores, Target Stores, Walgreens, etc: that you, me or others frequent. Please do not use a fast food restaurant.

PART 1:
1. Analyze what experience(s) makes you me other others loyal customers?
2. How does the store keep you, me or others satisfied? Provide examples.

PART 2:
Discuss why at least 2 other people may also be loyal customers of the type of establishments described above (it does not have to be the same store).

Describe the way they may have became loyal.
Describe why they would or do frequent that store vs. the competition.
Compare and contrast the experiences between the different people
What makes a loyal customer

Paper should be written in first person; this means words like 'I' and 'we' are inappropriate.

Assignment should contain a cover page, an abstract page and a reference page (optional) in addition to the body.

Purchase this Solution
Solution Summary

This solution discuses the importance of customer loyalty in the success of an organization.

Solution Preview

Customer Loyalty

Abstract

This paper discuses the importance of customer loyalty in the success of an organization. It elaborates the experiences of customers at different stores. Customer's loyalty for the Wal-Mart and Tesco is described in this paper. Many factors affect the customer loyalty like value added services, customer services, CRM etc. Apart from this, it also describes the strategies that the firms follow to make a customer loyal.

Introduction

Customer loyalty plays an important role in the success of an organization. Customer loyalty can be judged through the frequent purchasing by the customers for particular products. Quality of product plays an important role in making customer loyal for the products (Tschohl, 2002). Wal-Mart store and Tesco store are selected to elaborate experiences regarding the customer loyalty.

Part 1

Experiences
Wal-Mart is a leading grocery retail store (About Wal-Mart). It focuses to maintain relationship with its customer. Wal-Mart follows low price strategy to retain as well as acquire new customers. Loyalty of customers' enhances through the good treatment or the way of tackle to the customers (Bergdahl, 2006). Many practices and strategies of Wal-Mart help to me and others to become a loyal customer. My and others experiences at Wal-Mart Store are good. Wal-Mart's programs for the customer's retention are well planned that attract us towards its stores (About Wal-Mart).

Divided division of departments is a good tactic of Wal-Mart that makes me and others a loyal customer. With the help of its divisions, I and other people can purchase the products easily. I feel great for the purchasing environment at the stores of Wal-Mart that is good (Tschohl, 2002). Customer service desk solves the problems of the customers. Quality products at low price attract me and other people to go for frequent purchase at Wal-Mart Stores. Extra benefits like special offers at the product make me as well as other people loyal towards Wal-Mart Store (About Wal-Mart).

Satisfactory Practices
There are lots of things that make me and others satisfied at the stores of Wal-Mart. For example, reward system for the frequent purchaser is a good strategy of Wal-Mart to boost and motivate the customers for frequent purchasing. Stores of Wal-Mart follow many efforts to satisfy its customers. It provides the online purchasing facilities as well as home delivery without taking any extra charge that is also a satisfaction factor. Through online purchasing, it is easy for me and other customers to locate the store position and ensure a delivery time of purchased products that is also a satisfactory factor. We enjoy the ...

Purchase this Solution
Free BrainMass Quizzes
Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

View More Free Quizzes
Related BrainMass Solutions

  • Amount of funds released by the lockbox arrangement

    The annual net (pretax) benefits to J-Mart of establishing the lockbox system with the Atlanta bank J-Mart, a nationwide department store chain, processes all its credit sales payments at its suburban Detroit headquarters.

  • Kudler Fine Foods Frequent Shopper Program

    The direct benefits that Kudler Fine Foods will derive from the loyalty program are increasing the awareness of the availability of exotic and rare food items and increasing the sales of Kudler Fine Foods.

  • Customer Retention

    Many extant loyalty programs appear distant, if not diametric, to the cultivation of customer brand loyalty to create customer assets. These so-called loyalty programs are shams in the sense that they produce liabilities rather than assets.

  • Net-4-You: Monthly Customer Retention Rate

    Net-4-You has a monthly discount rate of 1 percent. Suppose the company wanted to increase its customers' monthly retention rate and decided to spend an additional $.20 per month per customer to upgrade its loyalty program benefits.

  • Retaining customer loyalty

    67506 Retaining customer loyalty What ways are there that allow an executive officer of a bank to retain customer loyalty while his competitors provide online banking to their customers.

  • The Benefits of Customer Satisfaction

    Benefits of Customer Satisfaction Management experts believe providing customer satisfaction is one of the most critical responsibilities of a company's' managers (Shahraki, 2014).

  • stretegic alliance agreements

    These include purchasing or procurement, product development and commercialization, support to manufacturing, distribution of products, customer service management, and outsourcing.

  • A Durable Medical Equipment Company

    They note that most of their customers are new costumers and very few are repeat customers. They are concerned with customer loyalty.

  • Conflicts between internal & external stakeholders.

    The loyalty to the external stakeholder lies in being profitable in an attempt to maximize their earnings. We therefore have those inside of the company that want loyalty through increased compensation and benefits.

View More Related Solutions