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A Durable Medical Equipment Company

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Need help with a health care class.

Project is on a durable medical equipment company.

See information below.

You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooter and other mobility equipment. However, they have come to realize that competition is increasing and market share is getting tight. They note that most of their customers are new costumers and very few are repeat customers. They are concerned with customer loyalty. The medical supply company owner has asked you to train develop a plan to improve customer loyalty and train the staff. Create a report that describes and critically analyzes at least 5 contemporary best practices to improve customer loyalty in a health care organization.

- Be sure to discuss the (multiple) benefits that loyal, repeat customers offer to health care organizations.
- Develop and defend at least 4 recommendations for the medical supply company based on your research on how to improve customer loyalty. Include a brief overview of how each recommendation would be implemented at the company.
- Develop an initial training plan for the company relative to 1 recommendation, explaining expected results in terms of staff and customer outcomes.

The body of the resultant paper should be 4 pages and include at least 3 relevant peer-reviewed academic or professional references published within the past 5 years.

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Solution Summary

The discussion and layout focuses on methods of improving customer loyalty. This particular organization competes in the area of durable medical equipment in which there is a growing need for products and services.

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You will describe the vision, mission, and the type of structure your business will take. In addition, describe, as the leader, how you will manage the business in order to realize the vision and achieve optimal performance. (The business that I would like to start is a Company that sales medical products.)

Assignment checklist

â?¢ Determine the type of business, vision, and mission
â?¢ Create the structure and form of management applied in the business
â?¢ Evaluate the roles that your structure, management and the leadership foundation you created will play in the performance of the organization

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