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concept of customer loyalty

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Is there any truth to the concept of customer loyalty? Are you loyal to certain companies? What does a company do that captures your loyalty? What might a company do that would shake that loyalty?

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A personal reaction briefly reiterates the truth to the concept of customer loyalty.

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As a consumer, I see truth to the concept of customer loyalty. As a picky shopper, I definitely embrace this concept and am quite choosy and loyal to companies who connect with me emotionally, instill my faith in them, and maintain my trust. I like a company that ...

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Stacy Shaneyfelt, MA
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  • MA, Slippery Rock University
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