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JetBlue Airlines Strategy for Success

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1) What's JetBlue's strategy for success in the marketplace? Does the companyrely primarily on customer intimacy, operation excellence, or product leadership customer value proposition? What evidence supports a conclusion?

2) What business risk does JetBlue face that may threaten the company's ability to satisfy stockholders expectation? Prodive some examples of control activities that the company could use to reduce these risks?

3) How can the concept of unit-level activities be applied to an airline? More specifically,what are two examples is of unit-level activities for Jetblue? What steps has Jetblue taken to manage these unit-level activities more efficiently?

4) How can the concept of batch-level activities be appplied to an airline? What are two examples of batch-level activities for JetBlue? What steps has Jetblue taken to manage these batch-level activities more efficiently?

5) Provide one example of customer-level activity and organization sustaining activity for JetBlue?

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What is JetBlue's strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? Jet Blue definitely focuses on the product leadership customer value proposition. What evidence supports your conclusion? One of the reasons of JetBlue's success can be attributed to high customer satisfaction (JetBlue, 2004). They demonstrated their customer satisfaction by attaining the highest completion factor, the highest on-time performance, and the lowest incident of mishandled bags (JetBlue, 2004).

What business risks does JetBlue face that may threaten the company's ability to satisfy stockholder expectations? JetBlue has a significant amount of fixed obligations and high debt, maintenance costs will increase as the company ages, the possibility of customer claims, and changes in the airline ...

Solution Summary

This solution explains concepts like how to apply batch-level activities to an airline and business risks in 520 words with 2 references.

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Nordstrom and JetBlue: strategy in marketplace

The question in this exercise are based on Nordstrom Inc 2004 annual report. http://phx.corporate-ir.net/phoenix.zhtml?c=93295&p=irol-reportsAnnual

1) What is Nordstrom strategy for success in the marketplace? Doe the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion.
2) Page 3 of the annual report summarizes six measures that Nordstrom collectively refer to as its scorecard. What evidence supports your conclusion.
3) Identify four measures that Nordstrom could include in the financial perspectives of a balanced scorecard. How do the measures that you have chosen differ from one another? Ideally, should eash mesure
4) What business risks does JetBlue face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks?
5) How can the concept of unit level activities be applied to an airline? More specifically, what are 2 examples of unit level activites for JetBlue? What steps has JetBlue take to manage these unit level activities more efficiently.
6) How can the concept of batch level activities be applied to an airline? More specifically, what are 2 examples of batch level activites for JetBlue? What steps has JetBlue take to manage these batch level activities more efficiently.
7) What is one example of a customer level activity and an organization sustaining activity for JetBlue?
8) Give an example of a transaction driver and a duration driver that could be used to assign fuel costs to a particular flight departure. Which of the two activity measures would be more accurate and why?

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