JetBlue Airways New Managers
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JetBlue Airways: A Cadre of New Managers Takes Control
1. Discuss the trends in the U.S. airline industry and how these trends might impact a company's strategy
2. Discuss Jet Blue's strategic intent
3. Discuss Jet Blue's financial objectives and whether or not the company has been successful in achieving this objective
4. Discuss Jet Blue's strategic elements of cost, organizational culture, and human resource practices and evaluate whether each elements provides the organization with a competitive advantage
5. Discuss Jet Blue's strategies for 2008 and beyond and evaluate whether or not Jet Blue will be successful implementing these strategies.
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JetBlue Airways: A Cadre of New Managers Takes Control
1. Discuss the trends in the U.S. airline industry and how these trends might impact a company's strategy
The trend in US airline industry is to use price discrimination and differential pricing to increase the revenue of the airlines. For this there are computerized programs that help increase the revenues of the airlines. Further, the current trend among airlines is to reduce operating costs. Full-service airlines have a high level of fixed costs but low-cost airlines seek to reduce costs. The current trend in airlines industry is to lease aircraft and avoid entering into long term contracts so that the financing remains modest. Finally, the current trend of alliance among airlines especially that of code sharing or selling the tickets of another airlines. Overall the airlines industry is very competitive, turbulent and volatile.
2. Discuss Jet Blue's strategic intent
The strategic intent of JetBlue Airways is improve its profitability, revenue optimization, improved capacity management, cost reduction, and delivering high quality service. Since its IPO, JetBlue Airways posted its first loss in 2005. There ...
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