Brand equity is hard to define to an exact point, because experts disagree on all of the variables that constitute brand equity. Basically, brand equity is the value that a brand holds, with consumers. Famous examples of brand equity include Nike shoes and Harley Davidson motorcycles. When someone wants to purchase a motorcycle, there generally isn't anyone around that hasn't heard of Harley Davidson, because of ...
What is brand equity and customer equity?
Discuss the advantages and disadvantages of each.
Discuss why the marketers prefer customer equity?
Marketing, Brand Equity, Life Cycle, Customer Value
Please help with the following study questions:
1. Explain the concept of brand equity. Provide an example.
2. Like products, markets evolve through four stages (introduction, growth, maturity, decline). Characterize each stage of a market's evolution. Provide an example for each.
3. In planning its market offering, the marketer must address the five product levels of the customer value hierarchy. Describe the "customer value hierarchy" and identify the five levels of product contained within. Provide examples.
4. Explain the concepts of product line width, length, depth and consistency. Provide examples.View Full Posting Details