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Google: Equity and Satisfaction as they relate to motivation

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What are equity and satisfaction? How are equity and satisfaction related to motivation at the Google company?

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This solution explains what equity and satisfaction are and how they relate to motivation at Google. Additionally, this solution includes three reference links to provide the student with further research on the topic.

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Customer equity is the value of all of a company's customers in relation to customer loyalty and resulting revenue from those customers. In other words, it is the total of the discounted values of all of the firm's customers over a lifetime. There are three components to customer equity, which are: value equity, brand equity and retention equity. Value refers to what the customer sees as the value of the products or services the company is providing. Brand refers to the value of the brand in the eyes of the customer above and beyond its ...

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