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Brand Equity Dimensions

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Can someone please help explain how each of the three brand equity dimensions provides value to a firm? Also, can you help explain how they provide value to the customer?

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This solution describes the importance of brand equity dimensions in marketing.

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The consumer dimension provides value to a firm, due to the fact that this dimension aptly describes the association that the customer makes between a particular brand and its quality level and consumer satisfaction characteristics, and the firm that produces the product. The association that the consumer makes between the product and the firm within his or her mind causes that individual to view the product and the firm in a favorable light, and ...

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Marcel Parker, MPA
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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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