Explain how brand equity and brand personality benefit the brand and its company.© BrainMass Inc. brainmass.com October 10, 2019, 3:20 am ad1c9bdddf
BRAND EQUITY AND BRAND PERSONALITY: BENEFITS TO THE BRAND AND THE COMPANY
Brand equity is an added value endowed by a brand to a product or service (Kotler and Keller, 2006). This value is reflected on how the consumers feel, think, and act about a particular brand. Brand equity may also refer to the sales, market share, and profits that a brand has been contributing to a company.
What the consumers think or feel about a brand is brought about by what they have read, seen, or ...
The solution picks a product with high brand equity, and then describe its brand personality.