Explore BrainMass
Share

Explore BrainMass

    Product with High Brand Equity and It's Brand Personality

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Pick a product with high brand equity, and then describe its brand personality.

    Explain how brand equity and brand personality benefit the brand and its company.

    © BrainMass Inc. brainmass.com October 10, 2019, 3:20 am ad1c9bdddf
    https://brainmass.com/business/personality-traits/product-high-brand-equity-brand-personality-416056

    Solution Preview

    BRAND EQUITY AND BRAND PERSONALITY: BENEFITS TO THE BRAND AND THE COMPANY

    Brand equity is an added value endowed by a brand to a product or service (Kotler and Keller, 2006). This value is reflected on how the consumers feel, think, and act about a particular brand. Brand equity may also refer to the sales, market share, and profits that a brand has been contributing to a company.

    What the consumers think or feel about a brand is brought about by what they have read, seen, or ...

    Solution Summary

    The solution picks a product with high brand equity, and then describe its brand personality.

    $2.19