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Product with High Brand Equity and It's Brand Personality

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Pick a product with high brand equity, and then describe its brand personality.

Explain how brand equity and brand personality benefit the brand and its company.

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The solution picks a product with high brand equity, and then describe its brand personality.

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BRAND EQUITY AND BRAND PERSONALITY: BENEFITS TO THE BRAND AND THE COMPANY

Brand equity is an added value endowed by a brand to a product or service (Kotler and Keller, 2006). This value is reflected on how the consumers feel, think, and act about a particular brand. Brand equity may also refer to the sales, market share, and profits that a brand has been contributing to a company.

What the consumers think or feel about a brand is brought about by what they have read, seen, or ...

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Elisa Valdez, PhD
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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