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Success in Brand Loyalty Building

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?

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Brand Loyalty
When a customer choose to purchase a product that is produced by the same company repeatedly versus replacing the product for another one that is produced by a competitor is known as brand loyalty. For example, some people will continuously buy Pepsi at the store, while some people will always buy Coke. This is based on their perception of the product because of a perceived notion that the product is superior in some way. I am especially loyal to Apple's Mac brand. I am loyal to the Mac computers because of the high quality and cutting edge designs they come with. Apple creates an emotional connection with its customers, and has done an outstanding job to build such a strong loyalty amongst customers. There are other brands that offer similar features as the Mac computer but in my opinion none of them has the "attractiveness, favorability, and distinctiveness" as the Apple Mac computers (Pinson & Brosdahl, 2014). Not only does the Mac computer provide the best user experience, it also has the best developer ecosystem, which makes me a loyal customer. The brand represents personality; moreover it is a brand with a good reputation.
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Solution Summary

The solution discusses if the expert is loyal to any brand in particular. It also discusses how to successfully building brand loyalty and community in a brand.

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