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Brand Building: Del Monte

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Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitive brands. Analyze the interview.

Next, research the brand using its Web site and articles from the library's full-text databases to address how the brand identifies market segments and targets, developed its brand equity over time, and positions itself in the market.

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Brand Building

Upon interviewing a friend regarding Dell Monte as a brand, they responded to me stating their undying loyalty to the brand. Their underlying reason lies in the diversity of the brand's products, ranging from fruit juices, vegetables and pet foods. According to them, Del Monte has stood the test of time, with product being available all over the major regions of the world and undoubtedly, their products have maintained their unwavering quality standards.

My friend believes that the reason brand loyalty exists is that the products produced by brands are those that serve the widest market segment. By understanding client needs and filling in the gap in fulfilling them, my friend is of the opinion that with the passage of time and producing top quality products, consumers are able to identify a certain ...

Solution Summary

This solution provides analysis of an interview.