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An evaluation of the role stakeholder relationships play in the pharmaceutical brand-building process.© BrainMass Inc. brainmass.com October 9, 2019, 5:47 pm ad1c9bdddf
In the increasingly competitive global pharmaceutical marketplace, building successful brands is still the objective, but the rules have changed. Today, relationships and interactivity make all the difference, whether you are building a corporate brand, a divisional brand, or a product or service brand. Effective brand building now focuses on a brand's credibility, advocacy, relationships, and experiences.
Caring for a brand means reaching both the minds and the hearts of its stakeholders-investors, the media, consumers, and health professionals.
Today, when companies send messages to their stakeholders, the stakeholders-- armed with cell phones, PDAs, and laptops--can reply back immediately. As a result of instant communication, stakeholders demand a prompt response ...
An evaluation of the role stakeholder relationships play in the pharmaceutical brand-building process.