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stakeholder relationships and brand building

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An evaluation of the role stakeholder relationships play in the pharmaceutical brand-building process.

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In the increasingly competitive global pharmaceutical marketplace, building successful brands is still the objective, but the rules have changed. Today, relationships and interactivity make all the difference, whether you are building a corporate brand, a divisional brand, or a product or service brand. Effective brand building now focuses on a brand's credibility, advocacy, relationships, and experiences.

Caring for a brand means reaching both the minds and the hearts of its stakeholders-investors, the media, consumers, and health professionals.

Today, when companies send messages to their stakeholders, the stakeholders-- armed with cell phones, PDAs, and laptops--can reply back immediately. As a result of instant communication, stakeholders demand a prompt response ...

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An evaluation of the role stakeholder relationships play in the pharmaceutical brand-building process.

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