build an existing pharmaceutical brand
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Describe the marketing strategy you would use to build an existing pharmaceutical brand, including the following:
An assessment of the importance of aligning your low-level brand-building strategies with the organization's overall strategy.
An evaluation of the role stakeholder relationships play in your brand-building process.
An assessment of the importance of social responsibility and credibility in preserving your brand's integrity.
An evaluation of brand awareness and the perception of your brand in the marketplace.
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Describe the marketing strategy you would use to build an existing pharmaceutical brand
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Describe the marketing strategy you would use to build an existing pharmaceutical brand, including the following: The product selected is Zmax, this is azithromycin extended release single-dose liquid antibiotic sutiable for the treatment of ABS and CAP in adults. Zmax has 2gms of Azithromycin in it and provides high clinical cure rates and is a a complete course of therapy in acute bacterial sinusitis (ABS) with a single, high dose. It provides high clinical cure rates and a complete course of therapy in community-acquired pneumonia (CAP) with a single, high dose.
The strategy that I would build would be that of having a single salesperson selling Zmax to the doctors that are in his list. This is the strategy of building relationship with the targeted doctor. Every time the sales person visited the doctor, he would be a familiar face and would have the answers ready to the concerns raised by the doctor during the previous visit. The concerns raised are likely to be related to side effects like diarrhea and colitis. In addtition, the concerns are likely to be related to hypersensitivity and allergies to azithromycin. The sales representative will strive to give a veracious picture of these concerns to the physician and present the doctor with samples and complementary items according to the policies of the company.
An assessment of the importance of aligning your low-level brand-building strategies with the organization's overall strategy.
We are aware that the sales representative for Zmax may be compelled by the company to ...
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