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Effectiveness of Several Media Channels

Please assist with specific feedback with regard to the following questions.

1. Assess the effectiveness of several media channels utilized to communicate a pharmaceutical brand to the target audience (patients and physcians) and which you believe would be the most effective.

2. Evaluate the impact of new technology (Internet, PDA, cell phone, etc) on a media plan for a pharmaceutical product.

3. Include a chronological schedule for implementing promotional strategies.

4. Explain what you believe would be the budget requirements for a pharmaceutical products media plan.

Thank you for your assistance.

Solution Preview

1. Assess the effectiveness of several media channels utilized to communicate a pharmaceutical brand to the target audience (patients and physicians) and which you believe would be the most effective.

In my opinion the most effective advertising method to communicate pharmaceutical brands to the target audience is "Image" or "Brand" advertising on visual media channels like TV, magazine ads and internet. Image commercials are really a kind of propaganda; they are usually more expensive to make and can take a long time to work through. However they are generally considered as the most effective methods to promote pharmaceutical brands. Putting ads in medical magazines for doctors and physicians or explaining the uses of new products in medical seminars is also very effective. Another type of communication can be achieved by using informative articles and ...

Solution Summary

The effectiveness of several media channels is proposed.

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