Evidence indicates high-performing managers tend to be more media sensitive than low-performing managers - they are better able to match appropriate media richness with the message to be delivered. As a manager, how would you determine which communication channel should be used for a particular message? What barriers might distort the message?© BrainMass Inc. brainmass.com October 17, 2018, 10:24 am ad1c9bdddf
As a manager, you need to evaluate your message and then determine based on the message itself the proper channels that should be utilized for the message. For example, if you have a positive message that is likely to attract consumers, you would want to use the media channels that have the biggest presence in the area. If the message contains financial results that are less than expected or other news that isn't necessarily positive, you would want to shield the company as ...
This solution provides a detailed discussion on communication channels for various types of messages. The barriers that could distort the message are also thoroughly discussed.
Business Management Consulting: Communication channels
1. Consider a proposal recommending the implementation of a new system affecting multiple departments, such as a new accounting software system. What might be some of the interests of individual departments such as finance, IT, accounting, and the end-users in the project? What communication channels might you select for these different departments when delivering messages about the new accounting software system? Why would those select specific channels be selected?
2. For Instance a manufacturing company is faced with a financial and human resources dilemma. It is losing market share and can no longer compete by selling its products at the same price points as overseas manufacturers. In viewing the best long-range goals for the organization, company leaders consider lowering employee wages, layoffs and increased automation, or outsourcing all manufacturing operations overseas. Company executives have requested a proposal from you to solve the problem. What factors must be considered? What communication channels and strategies are required?View Full Posting Details