Evidence indicates high-performing managers tend to be more media sensitive than low-performing managers - they are better able to match appropriate media richness with the message to be delivered. As a manager, how would you determine which communication channel should be used for a particular message? What barriers might distort the message?
As a manager, you need to evaluate your message and then determine based on the message itself the proper channels that should be utilized for the message. For example, if you have a positive message that is likely to attract consumers, you would want to use the media channels that have the biggest presence in the area. If the message contains financial results that are less than expected or other news that isn't necessarily positive, you would want to shield the company as ...
This solution provides a detailed discussion on communication channels for various types of messages. The barriers that could distort the message are also thoroughly discussed.