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Marketing: promotion techniques, coupons, contests; impact of brand Web site

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1. Marketers often use sales promotion techniques like coupons and contests to build interest in a brand. Think about the last time you participated in a brand-related contest. What attracted you to the contest? Did it influence your purchase of the brand? Was it effective in changing your purchasing habits?
and reasoning, and comment on the postings of at least two peers.

2. What is the impact of a brand Web site on decision making? Would people prefer to buy online from a brand Web site or from a brand store? Why? Based on your experience, what role do Web sites have in promotional campaigns?

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Marketing: promotion techniques, coupons, contests; impact of brand Web site

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1. Marketers often use sales promotion techniques like coupons and contests to build interest in a brand. Think about the last time you participated in a brand-related contest. What attracted you to the contest? Did it influence your purchase of the brand? Was it effective in changing your purchasing habits?
And reasoning, and comment on the postings of at least two peers.

I participated in a contest of Chips manufacturer, wherein they had asked people to contribute their own flavors or recipes for the chips and the best recipe was offered a prize. I was attracted to the contest because it not only presented an opportunity to win a grand prize, but the winner would also be recognized as an inventor of the new chips ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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