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The product is Kleenex tissue: describe an appropriate promotion blend to get it to market. Assume its a large company producing the product and fully justify your response.

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The product is Kleenex tissue: describe an appropriate promotion blend to get it to market. Assume its a large company producing the product and fully justify your response.

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Tissues are products which are sold primarily either via large departmental stores like Walmart, K-Mart, etc. or via neighbourhood stores which are relatively smaller in size and cater to local customers in a small area.

The promotion schemes for launching such a product in the marketplace will be very effective at the point of sale of this product in order to create an immediate impression and impact on the customer, thereby influencing his decision and urging him/her to make ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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