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    Describing a marketing mix

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    The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. You may have heard this described as the 4 P's of marketing (product, place, promotion, price).

    Choose an idea, good, or service with which you are familiar and describe its marketing mix and how it resulted (or did not result) in a satisfying exchange for you. Clearly explain each element. 1. Describe the product. 2. How is it distributed or placed? 3. How is it promoted? 4. How is it priced relative to competition?

    (Answer provided in approximately 100 words.)

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    Solution Preview

    Large organizations that have an abundant of resources are adept at using a marketing mix to advertise their products. A marketing mix allows for a diverse group of consumers to be exposed to a product. A product I recently encountered was a state farm ...

    Solution Summary

    The expert describes a marketing mix.