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PEZ Corp. Marketing Mix

1.Go to the PEZ website at http://www.pez.com.
2.Learn about the company and its products.
3.Design a new advertising campaign to renew interest in the product. Consider all aspects of the marketing mix when designing your campaign.
4.Compose a 2-3 page paper (plus Cover page and References page and using APA formatting).

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Step 1
The new advertising campaign to renew interest in PEZ will be to align the product with popular games and movies. PEZ advertisements should appear in games. Three suggested PC games are Tomb Raider, BioShock Infinite, and Firefall. PEZ should be shown on the pack of the games, during the game, or on the trailers of the game. Similarly, PEZ should also be advertised with some of the most promising video games. Some suggestions are the Incredible Adventures of Van Helsing, Donkey Kong Country Returns 3D, and the Fuse. PEZ may be advertised during the game, on it box, or during the game trailer. The advertising message should complement the content of the relevant games. Advertising should convey the key product meaning (Jeffrey F. Durgee, Robert W. Stuart, 1987). Advertising with games will reposition PEZ as a modern and adventurous candy. The company followed a rule in the past that dispenser heads are not ...

Solution Summary

This posting gives you a step-by-step explanation of marketing mix. The response also contains the sources used.

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