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For Bank of America, discuss:

â?¢Describe the main line of business of the company
â?¢Name four of the countries in which the company operates
â?¢Explain, in detail, the implementation of the 4P's marketing mix concept by the company
â?¢Describe any differences observed in the implementation of this concept, from one country to another.

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This response presents a brilliant discussion on Bank of America

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Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

â?¢Describe the main line of business of the company
The main line of business of the Fortune 500 international company in the service industry is Bank of America Corporation. The company is a global financial services company with customers in 150 countries. In the 2010 Fortune 500 list Bank of America Corp. is ranked ninth. The industry in which Bank of America Corp belongs to is banking, financial services, and investment services. In 2008, Bank of America Corp acquired Merrill Lynch which made the bank the world largest wealth manager. The main line of business of the company includes credit cards, mortgages, private equity, private banking, investment management, investment banking, commercial banking, retail banking and finance/insurance.
â?¢Name four of the countries in which the company operates
Bank of America Corp operates in the USA, Brazil, China, and the UK.
â?¢Explain, in detail, the implementation of the 4P's marketing mix concept by the company
Bank of ...

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