Explore BrainMass

Explore BrainMass

    Bank of America

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    For Bank of America, discuss:

    â?¢Describe the main line of business of the company
    â?¢Name four of the countries in which the company operates
    â?¢Explain, in detail, the implementation of the 4P's marketing mix concept by the company
    â?¢Describe any differences observed in the implementation of this concept, from one country to another.

    © BrainMass Inc. brainmass.com March 4, 2021, 11:06 pm ad1c9bdddf
    https://brainmass.com/business/the-marketing-mix/bank-of-america-394095

    Solution Preview

    Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

    â?¢Describe the main line of business of the company
    The main line of business of the Fortune 500 international company in the service industry is Bank of America Corporation. The company is a global financial services company with customers in 150 countries. In the 2010 Fortune 500 list Bank of America Corp. is ranked ninth. The industry in which Bank of America Corp belongs to is banking, financial services, and investment services. In 2008, Bank of America Corp acquired Merrill Lynch which made the bank the world largest wealth manager. The main line of business of the company includes credit cards, mortgages, private equity, private banking, investment management, investment banking, commercial banking, retail banking and finance/insurance.
    â?¢Name four of the countries in which the company operates
    Bank of America Corp operates in the USA, Brazil, China, and the UK.
    â?¢Explain, in detail, the implementation of the 4P's marketing mix concept by the company
    Bank of ...

    Solution Summary

    This response presents a brilliant discussion on Bank of America

    $2.49

    ADVERTISEMENT