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Bank of America Marketing Tools and Customer Service

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Please provide a list of Marketing Tools for Bank of America. If possible please provide examples on any type of marketing tools that Bank of America utilizes today in the present. Whether if its on the web, mailers ect. and also need a few paragraphs on "Evaluation of Customer Service provided by Bank of America".

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The solution provides Bank of America marketing tools and customer service information.

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Bank of America utilizes a personalized web page where current customers can log in. After they log in, there is a box on the left side that advertises specials for current customers. By clicking on the link, customers are led straight to registering for the specials.

They also utilize specials on their home page for anyone who visits, not only customers of Bank of America. This entices individuals to become customers.

There are also links on the home page to virtually any banking service imaginable including credit card and loan services to entice people to sign up for bank of ...

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