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IMC & Marketing Comparisons

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1.Describe the relationship between IMC & marketing strategy in profit & non-profit organizations.

2.Describe a real world example of IMC

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Below and attached are the answers (same answers in 2 different formats) to your questions on the IMC, integrated marketing communications. Remember that this is a study guide and to use it as such. You still need to put your assignment in your own words. You can summarize, and paraphrase the information to fit your needs but I would advise that you do not turn it in word for word as your own work or you risk plagiarism. Good luck with your studies!

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In the last two decades new advances in technology have shifted the focus of traditional marketing techniques. Because of new and widely available technologies on the internet, consumers can now access information on demand and search for the products and services that interest them. As a result of this widespread consumer access to information, it has become apparent that for profit companies do not determine the dynamics of selling their own products as much as their customers do. Similarly the services delivered by non-profits are determined by consumers of those services rather by the non-profit organizations themselves. In today's marketplace the driving force of the market is no longer companies with products to sell or services to offer, rather it is their customers who determine what, where, and how they want to buy products or use services. To successfully communicate with today's consumers, traditional marketing tactics must be replaced with a targeted, customer-focused approach.
Integrated marketing ...

Solution Summary

This is a comparison of IMC & Marketing describing the relationship between IMC & marketing strategy in profit & non-profit organizations as well as the description of a real world example of IMC.

See Also This Related BrainMass Solution

Define Integrated Marketing Communications, compare and contrast it with the traditional marketing and give a real-world example of IMC.

Compare and contrast Integrated Marketing Communications (IMC) and traditional marketing. Address the following:

a. Define IMC.

b. Describe the relationship between IMC processes and marketing strategy in profit and not-for-profit organizations.

c. Describe a real-world example of IMC.

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