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Choose a specific brand (i.e., Coke, Nike, McDonalds, etc).

Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?

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We can look at almost any brand that has built brand recognition, and realize how valuable a company's brand is, and more than that, the potential that the brand can become. Harley Davidson is a perfect example of brand recognition. When consumers want to purchase a motorcycle, many already have a specific brand in mind, even when their thoughts of making an actual motorcycle purchase are ...

Solution Summary

Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?

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