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McDonalds change it's menu in other countries

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Should Coca Cola only offer coke or include other items? Why? Should McDonalds change it's menu in other countries?

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Solution Summary

The expert examines McDonalds change in menus at other countries. Whether the menu should change its menu in other countries is determined.

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Answers are included in brainmas.doc file attached below.

Should Coca Cola only offer coke or include other items? Why?
Yes, the company should offer other items. In the last 10 years, consumer trends shifted from coke to diet sodas, lemon limes, tea based drinks and other non-carbs. If Coca-Cola expands its brand portfolio it can be able to stop the slow or negative growth in the demand explosion years for alternative drinks. Besides the company ...

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Umut Oltulu, MBA
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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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