Please write a three- to five-page literature review on the attached document. Ensure your literature review has the following
Introduction: Provide an overview of the topic. Explain why the question is important and a brief description of the research design. State the purpose of conducting the literature review. Discuss major trends in the field. Explain how the literature review will be organized.
Body: Discuss the current status of the topic. Organize this section according to the previously mentioned themes or something similar. Discuss relationships that may exist in the literature.
Conclusion: Highlight major points discussed in the previous sections. Be sure to relate the information back to the purpose and relevance of the research.
Include a minimum of five sources. Three of the sources must be from peer-reviewed journals. Use and follow APA style for this assignment.© BrainMass Inc. brainmass.com June 21, 2018, 12:36 am ad1c9bdddf
The response addresses the query posted in 1086 words with APA References.
//Starbucks is a globally known coffee company and aims to become the global leaders in the coffee industry. The following literature review aims to help in analyzing the level of effectiveness of the leadership of Starbucks by gathering secondary data for the strategies used to achieve the success of the brand and effective leadership.//
The topic of this literature review is to analyze the leadership of Starbucks and methods for effective leadership, which will improve the reputation of Starbucks brand for the success of the brand, customer loyalty and performance of the company.
The leadership of the company determines the direction of the company. If the leader is efficient, the company grows, and if the leader is inefficient, the organization shall lose its customers. An effective leader works in the positive direction to visualize the vision and mission of the company that helps in the improvement of the reputation of the company. Starbucks is a global coffee brand and effective leadership is essential for maintaining and improving the brand name of the company.
This literature review has been conducted to collect secondary data for evaluating the effectiveness leadership of Starbucks. Various leadership techniques are being used by the companies in the coffee industry, which are discussed in this literature review. For the literature review, various journal articles, books, and other sources have been searched to gather secondary data for creating a conceptual base.
Effective Leadership in Starbucks for the Improvement of its Brand Image
According to the Starbucks Fiscal Report (2009), the main competitors of Starbucks are the restaurants and shops having specialization in coffee along with quick service. The company aims at becoming a global leader in the coffee industry and to create a worldwide successful and respected brand.
According to Matt Haig (2006), effective leadership is the key ...
The expert determines why it is important and gives a brief description of research design.The response addresses the query posted in 1086 words with APA References.