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Sometimes, taking a step back and reflecting on your own experience gives you ideas you can bring back to your organization and the task at hand.

You get into a discussion over lunch about a recent purchase you made (e.g., a new kitchen appliance). You and your lunch mates discuss the following. Answer these questions for your discussion board post.

How did you come to perceive the need for the product?

What marketing stimuli prompted you to consider the product?

What sources of information about the product (and competitive products) did you consult, and how much time did you take?

What alternative products did you consider and why?

What made you choose the product you did?

What could the seller have done to make your buying experience easier?

Did you experience any post-purchase "dissonance" and, if so, why?

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Solution Summary

The solution addresses - Sometimes, taking a step back and reflecting on your own experience gives you ideas you can bring back to your organization and the task at hand.

You get into a discussion over lunch about a recent purchase you made (e.g., a new kitchen appliance). You and your lunch mates discuss the following. Answer these questions for your discussion board post.

How did you come to perceive the need for the product?

What marketing stimuli prompted you to consider the product?

What sources of information about the product (and competitive products) did you consult, and how much time did you take?

What alternative products did you consider and why?

What made you choose the product you did?

What could the seller have done to make your buying experience easier?

Did you experience any post-purchase

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How did you come to perceive the need for the product?

My current refrigerator was not energy star rated, as it was 10 years old. My electric bills were higher than my neighbor's who recently purchased an energy star refrigerator.

What marketing stimuli prompted you to consider the product?

In addition to my neighbor's discussing her decrease in her electric bill, The Home Depot, in their weekly advertisements, kept promoting the energy star products they sell an in ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
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  • Bachelor of Science in Paralegal Studies, Kaplan College
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