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4 P's of marketing

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There are four Ps in marketing. These are Price, Product, Promotion, and Place. Choose a product or service with which you are familiar. Describe the product or service. Then, in your own words, describe the 4-P decisions which would be important when marketing this product.

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Solution Summary

A discussion of the use of the 4 P's in marketing a product, in this case laundry detergent.

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The product that most often works in terms of the 4 Ps is laundry detergent. It has all the elements necessary to meet all four Ps and it is easy to see, find, and discuss by nearly every person who wears clothes. Laundry detergent has all kinds of differences and much of them are the same. They are all, in whatever form, created to clean clothes that people wear, whether they stay at home, work in clean or dirty ...

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