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Marketing: Product, Price, Place, Promotion

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What are the 4 P's of marketing, what do they entail, and how does this marketing mix effect the consumer?

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Problem: What are the 4 P's of marketing, what do they entail, and how does this marketing mix effect the consumer?

Solution:

The 4 P's of marketing are:
Product
Price
Place
Promotion

Product: The product can be a physical good, service, warranty, packaging, instructions, accessories included (or available), or quality level.

Price: The price includes discount, flexibility, and how the price distributes over the life of the product.

Place: The place includes market exposure, what stores and locations the product is available at, and how the product is transported.

Promotion: Promotion ...

Solution Summary

This posting helps with a problem about marketing. It discusses the role that product, price, place and promotion serve in the marketing of an item. It discuses whether you can recognize the marketing mix in your everyday life.

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See Also This Related BrainMass Solution

Elements of the marketing mix: Product, place price, promotion

MARKETING RESEARCH

Write a paper in which you

Describe the elements of the marketing mix
? product,
? place,
? price, and
? promotion
(no definitions, identify in below)

Select and specifically identify an organization and the industry in which it exists. Use real life examples to assure you understand course materials.

Describe:
? How each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics.
? How each element is implemented?

Justify the importance of marketing research and competitive intelligence and analysis in the development that organization is marketing strategy and tactics. Use course materials from the chapters below.

? Ebook COLLECTION: Marketing, Chapter 8
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 4
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 5
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 6

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