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    Elements of Market Programs

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    Market Programs involve which of the following?
    A) Price strategy
    B) Promotion Strategy
    C) Place (distribution/where available) strategy
    D) Product strategy
    E) Perception strategy

    Can be more than one answer; help me explain this, please.

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    Solution Preview

    Marketing programs involve all of these!

    -price strategy is important in determining how to market the product. Is it a luxury brand? If so, it can bear a higher price. Is your brand trying to compete with the market leader on price? Are you trying to gain new price conscious customers or entice customers with a cheap price?

    -promotion strategy is important in determining how the product will be promoted and where. You want to reach your target audience so you need to determine ...

    Solution Summary

    This solution details the elements of a market program including price, promotion, place, product and perception. It gives examples and a link.