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Elements of Market Programs

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Market Programs involve which of the following?
A) Price strategy
B) Promotion Strategy
C) Place (distribution/where available) strategy
D) Product strategy
E) Perception strategy

Can be more than one answer; help me explain this, please.

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Solution Summary

This solution details the elements of a market program including price, promotion, place, product and perception. It gives examples and a link.

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Hi:
Marketing programs involve all of these!

-price strategy is important in determining how to market the product. Is it a luxury brand? If so, it can bear a higher price. Is your brand trying to compete with the market leader on price? Are you trying to gain new price conscious customers or entice customers with a cheap price?

-promotion strategy is important in determining how the product will be promoted and where. You want to reach your target audience so you need to determine ...

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