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Why are celebrity endorsers effective?

Companies spend millions of dollars each year for celebrities to appear in their marketing communications. Explain why this might be a good investment. That is, discuss the reasons why celebrity endorsers are effective.

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People in our society have an infatuation with celebrities. They hold this kind of power over us because in some ways we see them as having the perfect life with a lot of money and no problems, mainly because we don't usually know of the problems that many celebrities ...

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Companies spend millions of dollars each year for celebrities to appear in their marketing communications. Explain why this might be a good investment. That is, discuss the reasons why celebrity endorsers are effective.

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