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    Ethical behavior of celebrity endorsers in ads

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    Find one ad that displays what to be good ethical behavior by a celebrity endorser. Find another ad that displays what is perceive as poor ethical behavior by a celebrity endorser.

    Describe advertisements and comment on the ethical behavior involved.

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    For the good ethical behavior I would choose any of the ads for St. Jude's hospital. The celebrities are engaged with the children and show they know something about the child and the work of the hospital. In the Robin Williams ad, he is upstaged by the child and it is okay with him. That and the little girl in the ad with Jennifer Anniston are two of the best for showing the engagement.

    When celebrities work within the ...

    Solution Summary

    The expert examines ethical behaviors of celebrity endorsers in ads.