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Pros and cons of celebrity testimonials for endorsements

One popular method of advertising is to have testimonials, or endorsements, of a product. It is very common with celebrities, such as actors, pitching various products. Why would you consider this an effective method of advertising? What is the downside of using this technique?

Solution Preview

This can be a very effective way to get the message across to the public about a particular product or product a company is attempting to promote and effectively market. However, it needs to be done correctly. By that I mean one wants to have the correct celebrity (athlete, actor, actress etc.) endorse the product. I recall effective ads for men's anti-persperant/deodorant back in ...

Solution Summary

In 268 words, this solution discusses how celebrity endorsement of products can be an effective way of promoting a product, as well as how this endorsement can be problematic.

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