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Pros and cons of celebrity testimonials for endorsements

One popular method of advertising is to have testimonials, or endorsements, of a product. It is very common with celebrities, such as actors, pitching various products. Why would you consider this an effective method of advertising? What is the downside of using this technique?

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This can be a very effective way to get the message across to the public about a particular product or product a company is attempting to promote and effectively market. However, it needs to be done correctly. By that I mean one wants to have the correct celebrity (athlete, actor, actress etc.) endorse the product. I recall effective ads for men's anti-persperant/deodorant back in ...

Solution Summary

In 268 words, this solution discusses how celebrity endorsement of products can be an effective way of promoting a product, as well as how this endorsement can be problematic.