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Differences between Advertising and Publicity

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What are the primary differences between advertising and publicity? What are some of the positive and negative aspects of publicity? How can third party endorsements be successful in generating publicity?

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The solution discusses the differences between advertising and publicity.

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I am the original author of the attached. The attached will assist you in understanding the subject matter and also in the writing of your own paper.

What are the primary differences between advertising and publicity?

Advertising is done through promotion. A company, Lipton, has a product that it wants to sell, a soft drink. To tell the world about its product, the company hires an advertising agency. The advertising agency is responsible for the print, television, radio and internet ads regarding the product. Advertising consists of a product, a purchased advertising location and a purpose.

Publicity ...

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Jo Ann Prevetti, MBA, PhD (IP)
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  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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