Advertisement and Publicity
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What are the primary differences between advertising and publicity?
What are some of the positive and negative aspects of publicity?
How can third party endorsements be successful in generating publicity?
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Advertising is a push process coming directly from the producer of the product or service and targeted directly to the consumer or end-user. Publicity, however, is the producer receiving attention from another source based on either good or bad reasons. Publicity could also have negative or positive implications based on what type of publicity ...
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