Purchase Solution

MBA - Marketing

Not what you're looking for?

Ask Custom Question

Some global companies use a standardized advertising message around the globe, changing the copy in minor ways to adjust for language differences. Other companies fully adapt their communications to local markets even the brand name sometimes.

Why is it possible to approach markets so differently? Give examples of these two approaches (using real companies) and justify their use.

Purchase this Solution

Solution Summary

The solution discusses why it is possible to approach markets so differently and gives two examples.

Solution Preview

Please refer to the attached file for the response.

DIFFERENTIATED AND STANDARDIZED OR NON- DIFFERENTIATED ADVERTISEMENTS
Advertisement is one of the means by which companies promote their products or inform actual and potential buyers about their offers. Other forms of promotion include publicity and personal selling. All of these forms of promotions intend to attain the basic objectives such as: (a) informing target buyers of new offers, (b) informing them of certain changes in existing offers, or (c) informing them that the company still exists and is ready to continue filling up the needs of target buyers. Other objectives may include: stimulating buyers to repeat purchases or purchase in bigger volumes and convincing existing purchasers that they made the right decision in buying the company's product (Kotler and Keller, 2006).
Because of the need to disseminate to people about the company's offers as well as the need to maintain competitiveness, companies normally allocate a certain percentage in their budget on advertisement. Advertisements may be conveyed in different media, ...

Solution provided by:
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
Recent Feedback
  • "Excellent information thanks for the input"
  • "Thank you"
  • "Very thorough and informative. Thank you."
  • "Good response. Very detailed"
  • "This solution is excellent. Thank you"
Purchase this Solution


Free BrainMass Quizzes
Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.