What are some differences between advertising and publicity? What are some positive and negative aspects of publicity?
Why is it important to have a PR campaign? What is a real world example of a situation that illustrates the importance of a PR campaign?
What are some differences between advertising and publicity?
Advertising is content you pay for (radio, tv, newspaper, banner advertising, etc). Publicity on the other hand, refers to free content about you and your company that appears in the media. It's what others what others say about you. Publicity can result when an article you write is published, or when information you give to an editor convinces him/her to feature a story about you or is based on a publicity release issued by a Public Relations firm you have retained. Over time, these stories help create a favorable impression of your product or services.
What are some positive and negative aspects of publicity?
Publicity, when positive, can bring lot of benefits to the company in terms of developing a good corporate image, building trust and favorable image in the eyes of the customers and various stakeholders of the company. Positive publicity aids in brand building, brand recognition and brand enhancement and significantly aids other functions ...
Public Relations, advertising and publicity