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Public Relations and News Releases

Please help answer each question in 125 words per question.

Q 1. What are common purposes of news releases? Should a news-release writer try to infuse his or her editorial opinion into the news release? Why or why not?

Q 2. Discuss how public relations, as well as publicity, can have a greater effect on the consumer than the other elements in the integrated marketing/public relations/communications program-advertising, direct marketing, and so forth. Provide relevant examples to support your views.

Q 3. The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods.


Solution Preview

Dear Student,

Please find help and some guidelines for public relations below. The content below has been written to get you started on this assignment. This has been written to help you with this particular problem and its use is limited as such. The content of the solution must not therefore be passed on as your own work for grading or commercial purposes. You can also use the listed resources to explore your topic further. Good luck with your studies.


Reena (106553)

Answer 1

Purposes of News Release
There are various purposes of a new release. First is to inform the public about the news item through using news media channels. The second purpose of a news release is to let the people know about the products or services of organizations. The third purpose is to promote sales of the products and services. The fourth purpose is to inform the public about various W related questions in terms of what, who, when and where (Henderson, 2006).

Editorial Opinion
Yes, a news release writer should infuse his or her editorial opinion into his news in order to make ...

Solution Summary

The following posting discusses public relations and news releases.