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Public Relations, Ethics, and Media Exploitation

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Please answer the below questions in 100-125 words each question. All responses MUST include a SPECIFIC reference in APA format. Please do not just post the text citation but tell me the page and paragraph or other source. All questions must have a reference or citation and please provide a page and paragraph or other source. Please no dictionary or Wikipedia.

Q 1. What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations?

Q 2. The growth of video news releases (VNRs) has increased significantly. Former President George W. Bush and former California Governor Arnold Schwarzenegger both made use of VNRs during their respective administrations. What are some of the more significant ethical issues inherent to using a VNR?

Q 3. Over the years, numerous companies have been accused of exploiting the media, that is, planning and carrying out events that are designed with the primary if not sole intent to gain publicity. Discuss the short-term and long-term effectiveness of such tactics. Give at least one example.

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Q 1. What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations?

Public relations professionals have a responsibility to behave ethically. The Public Relations Society of America has a 'Code of Professional Standards for the Practice of Public Relations' (Appleby, 2012, para 29). This code was developed to give members a clear understanding of standards, and increase the professionalism of the practice of public relations. Unfortunately, only a small percentage of public relation professionals are members of the Public Relation Society, thus making it difficult to convey and enforce the code. Edward Bernays suggested public relation professionals be licensed (New York Times, 1995, parg 19) to help guide ethical behavior. The ethical component of public relations is important because it helps the profession define itself with credibility, integrity, and an improved public image. If the profession lacks ethics, than the efforts it makes in promoting various items will ...

Solution Summary

THis solution discusses the ethical responsibilities of public relation professionals and the importance of ethics in the practice of public relations. It discusses the growth of video news releases (VNRs) and their ethical issues, and the short term and long term effectiveness of exploiting the media to gain publicity. Examples and references are included.

See Also This Related BrainMass Solution

Ethical Conflict: child labor in company's foreign factory

Step l - Clarify the Ethical Conflict
Step 2 - Identify all of the Affected Stakeholders and their values
Step 3 - Understand the circumstances surrounding the ethical conflict
Step 4 - Identify the ethical perspectives relevant to the conflict
Step 5 - Identify different options for action
Step 6 - Select among the options.

We have to apply these steps to the article below.

Apply the ethical decision-making steps to the following scenario and write a paper with your team's findings. Use the article "An organizational ethics decision-making process" through the first six steps to provide your recommended course of action for the multinational corporation. The article can be found in your week four reserve reading (which can be found through your rEsource page). Use and properly cite at least three references. Also, you must use APA formatted headings to organize your paper.

Nelson, W. A. (2005, July/August). An organizational ethics decision-making process. Healthcare Executive, 20(4), 8.

Scenario: A chief executive officer (CEO) of a large multinational company recently visited one of their factories in Central America employing 3,000 people. During the trip to the factory the CEO noticed that about 15% of the factory workers were young children between the ages of six and twelve and another 25% were between the ages of thirteen and seventeen. After conversations with a few of the local managers the CEO realized that there is no local law against the employment of children and the national minimum wage law does not apply to children under the age of 18. It was also discovered that these children are hired only because they will work for about one-half of the national minimum wage, which keeps factory labor costs very low. The CEO knows that if the children's wages are raised the multinational company will be at a cost disadvantage as compared to their competitors and the multinational company will not hire as many of the children. In fact, if the wages are raised too high the factory may shut down operations all together and reopen in a country where the workforce is more highly skilled. Further, many of these children are supporting their families because their parent(s) are either unable to work or earn an insignificant amount of money. The CEO also knows that if this scenario draws media attention in the United States the use of child labor could be a public relations nightmare.

Use the ethical decision making process (reference provided above) to recommend a course of action for the multinational corporation.


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