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Public Relations, Ethics, and Media Exploitation

Please answer the below questions in 100-125 words each question. All responses MUST include a SPECIFIC reference in APA format. Please do not just post the text citation but tell me the page and paragraph or other source. All questions must have a reference or citation and please provide a page and paragraph or other source. Please no dictionary or Wikipedia.

Q 1. What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations?

Q 2. The growth of video news releases (VNRs) has increased significantly. Former President George W. Bush and former California Governor Arnold Schwarzenegger both made use of VNRs during their respective administrations. What are some of the more significant ethical issues inherent to using a VNR?

Q 3. Over the years, numerous companies have been accused of exploiting the media, that is, planning and carrying out events that are designed with the primary if not sole intent to gain publicity. Discuss the short-term and long-term effectiveness of such tactics. Give at least one example.

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Q 1. What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations?

Public relations professionals have a responsibility to behave ethically. The Public Relations Society of America has a 'Code of Professional Standards for the Practice of Public Relations' (Appleby, 2012, para 29). This code was developed to give members a clear understanding of standards, and increase the professionalism of the practice of public relations. Unfortunately, only a small percentage of public relation professionals are members of the Public Relation Society, thus making it difficult to convey and enforce the code. Edward Bernays suggested public relation professionals be licensed (New York Times, 1995, parg 19) to help guide ethical behavior. The ethical component of public relations is important because it helps the profession define itself with credibility, integrity, and an improved public image. If the profession lacks ethics, than the efforts it makes in promoting various items will ...

Solution Summary

THis solution discusses the ethical responsibilities of public relation professionals and the importance of ethics in the practice of public relations. It discusses the growth of video news releases (VNRs) and their ethical issues, and the short term and long term effectiveness of exploiting the media to gain publicity. Examples and references are included.

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