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Public Relations (PR)

1. What are the benefits and risks of internal communication?

2. Give 4 ways to promote proactive planning.

3. Wwhat writing style is used within a press release?

4. Benefits and risks of external communications.

5. What two key factors should be considered with Media Relations?

6. What issues are present in Globalization of the PR message?

7. Does Ethics play a part in PR? Why?

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1. What are the benefits and risks of internal communication?


(1) Effective internal communication keeps things running smoothly,
(2) Leads to effective planning and decision making, team building, cohesiveness and overall higher productivity.

Other benefits are that it effectively:

? Passes on or transmits instructions or requests along the lines of command, for example from marketing director to sales manager to floor staff.
? Informs staff on new policies, arrangements, developments, processes etc.
? Requests information from any employee in the company to assist in making decisions for the company or provide feedback after analysing situations.
? Encourages or reassures staff in certain circumstances and to persuade and motivate them to work as individuals and as part of a team.
? Provides confirmations, responses and information upwards.
? Passes on suggestions, ideas and developments along the chain of command (http://www.revision-notes.co.uk/revision/951.html).

Risks of internal communication are the common problems in internal communications with resistance and attitudes of the 'internal' people, such as:

1. If I know it, then everyone must know it.
Perhaps the most common communications problem is managements' (leaders' and managers') assumption that because they are aware of some piece of information, than everyone else is, too. Usually staff aren't aware unless management makes a deliberate attempt to carefully convey information.

2. We hate bureaucracy -- we're "lean and mean."
When organizations are just getting started, their leaders can often prize themselves on not being burdened with what seems as bureaucratic overhead, that is, as extensive written policies and procedures. Writing something down can be seen as a sign of bureaucracy and to be avoided. As the organization grows, it needs more communications and feedback to remain healthy, but this communication isn't valued. As a result, increasing confusion ensues -- unless management matures and realizes the need for increased, reliable communications.

3. I told everyone, or some people, or ...?
Another frequent problem is managements' not really valuing communications or assuming that it just happens. So they're not aware of what they told to whom -- even when they intended for everyone to know the information.

4. Did you hear what I meant for you to hear?
With today's increasingly diverse workforce, it's easy to believe you've conveyed information to someone, but you aren't aware that they interpreted you differently than you intended. Unfortunately, you won't be aware of this problem until a major problem or issue arises out of the confusion.

5. Our problems are too big to have to listen to each other!
Particularly when personnel are tired or under stress, it's easy to do what's urgent rather than what's important. So people misunderstand others' points or understand their intentions. This problem usually gets discovered too late, too.

6. So what's to talk about?
Lastly, communications problems can arise when inexperienced management interprets its job to be solving problems and if they're aren't any problems/crises, then there's nothing that needs to be communicated.

7. There's data and there's information.
As organizations grow, their management tends to focus on matters of efficiency. They often generate systems that produce substantial amount of data -- raw information that doesn't seem to really be important.

8. If I need your opinion, I'll tell it to you.
Lastly, communications problems can arise when management simply sees no value whatsoever in ...

Solution Summary

In reference to public relations (PR), this response identifies and explains the benefits and risks of internal communication, four ways to promote proactive planning, the type of writing style to use within a press release, the benefits and risks of external communications, two factors that should be considered with Media Relations, the issues present in globalization of the PR message and, finally, the part that ethics plays in PR, and why.