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    Abercrombie Fitch advertisement

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    What type of paid advertisements does this business use?
    What type of unpaid communication does this business use? (Publicity)
    Does this retailer use cooperative advertising? With whom?
    What type of sales promotions does this retailer use?
    Were sale items/store circulars displayed and/or available?

    for A&F

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    Solution Preview

    1. Paid advertisements: magazines, catalog, print advertisements/print media, in-store display, billboards, Abercrombie and Fitch online websites, shopping bags, catalog, and promotional items

    2. Unpaid communication:
    - Has distinctively used sex appeal to sell ...

    Solution Summary

    The expert examines Abercrombie and Fitch advertisements.