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Beauty Bias

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Watch the video: Beauty Bias at
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Then answer this questions:
Do you believe that the beauty bias exists? Might it also exist in reverse? Support your answers?
Have you ever seen either beauty bias or similar-to-me bias is the work place? Explain.
What can be done to overcome these biases?
Abercrombie & Fitch not only caters to beautiful, fit, young adults, but they also hire these kinds of employees to work as salespersons in their store, and they refer to them as "models." What is your opinion of this?

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Do you believe that the beauty bias exists? Might it also exist in reverse? Support your answers?

Beauty bias certainly exists as it transcends cultures, religions, and is a deeply ingrained facet of human existence. The reality is that on a global basis, beautiful people are treated better than average looking or ugly people in regard to opportunities, salary, and other important life pursuits. This bias has existed for thousands of years with variations in regard to what was previously considered beautiful as well as some differences in cultural acceptance of what is considered desirable, i.e. in some African countries "obese" women are considered far more beautiful than the Western's model of beauty, but this is more associated with the belief that obese women are more healthy because of their weight, which indicates they're able to afford much food. In most of the world, the more feminine and pretty a woman is, the more likely this person is to be given advantages over others such as receiving loans from banks, less likely to be convicted by a ...

Solution Summary

This solution discusses beauty bias in the workplace.

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Gender in Advertising

While the media may try to communicate a message of non-bias when it comes to gender in advertising, there is still a significant amount of information that communicates the exact opposite.

1. What are the different sociological approaches when it comes to gender and research,
2. What are some examples in advertising and the media.
3. Why do you think this still occurs in the United States?
4. Describe the different examples you found and how they apply to the sociological perspective.

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