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Brand Names and Strategy

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Each brand has a strategy that they adopt to enter the market and to hopefully gain a foothold in the market. These strategies need to be revisited and adjusted to remain competitive. Select and evaluate at least three brand names and defend each brand's supporting branding and positioning strategy.

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Solution Summary

This solution discusses three different brand names (Abercrombie & Fitch, Nike, and Dell) and the strategies they use in order to remain competitive.

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Abercrombie and Fitch: Niche group (Skinny, cool kids, the beautiful people)
Attracts small, pretty, cool kids by only carrying small sizes, only hiring pretty people to work at stores, and ensuring that clothing is only worn by those accepted by society as being desirable by limiting ...

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