I need help with identifiying the key elements of Abercrombie and Fitch's business strategy and how has the company chosen to position its retail brands in the apperal industry? Also has the strategy translated into superior financial performance? How does A&F profitability compare to that of its chief rivals? (must do a very thorough financial analysis and critical evaluation and interpretation to answer question for the last 5 years)
The core purpose of Abercrombie and Fitch's strategy is to differentiate its products and brand by positioning itself as a company that makes "casual luxury". High quality casual apparel that is fashionable and luxurious. Its core purpose is to capture the casual luxury market of between the ages of 18 t9 22. It also produces sportswear for the same target audience. The overall basis for choosing this strategy is to differentiate itself from its competitions through its quality, brand, logo, and lifestyle. Abercrombie and Fitch has chosen to position its retail brands as casual luxury. In other words these are luxury apparel made for casual ware. The positioning has been achieved through advertising ...
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