Itouch
Not what you're looking for?
Need help coming up with the best way to promote a product that is like the Itouch:
I need to create at least two assets for your media campaign (e.g. advertisement, radio spot, website).
Discuss the importance of message consistency and identify strategies to maintain consistency throughout your IMC campaign.
Purchase this Solution
Solution Summary
This gives you two assets for the media launch of Itouch
Solution Preview
Need help coming up with the best way to promote a product that is like the Itouch:
The best way to promote Itouch is to position it as a premium personal media player. The customer has to feel that she will be incomplete without her Itouch. The Itouch has to be distributed through Apple's normal channels and also through fashion chains. Its features like the multi-touch screen, display and connectivity should be communicated to the customer. The pricing of Itouch should be premium and the promotions should stress on the desirability of being with Itouch all the time. There should be publicity ...
Purchase this Solution
Free BrainMass Quizzes
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.