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Itouch

Need help coming up with the best way to promote a product that is like the Itouch:

I need to create at least two assets for your media campaign (e.g. advertisement, radio spot, website).

Discuss the importance of message consistency and identify strategies to maintain consistency throughout your IMC campaign.

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Need help coming up with the best way to promote a product that is like the Itouch:

The best way to promote Itouch is to position it as a premium personal media player. The customer has to feel that she will be incomplete without her Itouch. The Itouch has to be distributed through Apple's normal channels and also through fashion chains. Its features like the multi-touch screen, display and connectivity should be communicated to the customer. The pricing of Itouch should be premium and the promotions should stress on the desirability of being with Itouch all the time. There should be publicity ...

Solution Summary

This gives you two assets for the media launch of Itouch

$2.19