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    Advertising vs. Publicity

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    Please help with the following problem.

    What are the primary differences between advertising and publicity? Is the differentiation between these two forms of marketing communications important and, if so, why? How ethical is advertising that appears as publicity according to your authors?

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    https://brainmass.com/business/branding/difference-between-advertising-publicity-370914

    Solution Preview

    Problem: What are the primary differences between advertising and publicity? Is the differentiation between these two forms of marketing communications important and, if so, why? How ethical is advertising that appears as publicity according to your authors?

    Solution: Advertising is an expense that competitive companies incur in order to make their company and or product known to their market segment and to further grow their customers. Commonly advertising uses media, television, radio, newspapers, banners, billboards, etc to reach an audience and convince them ...

    Solution Summary

    This solution provides an overview of the difference between advertising and publicity. It discusses the primary differences between advertising and publicity, the differentiation between two forms of marketing communications, and ethical advertising.

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