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This post addresses relative credibility and marketing.

You just gotta have a little confidence, said the advertising director, Good advertising can always overcome bad publicity, just give it more time. Comment on this statement and tell what you think is true about the relative credibility of publicity compared to advertising.

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One of the main problems in cases like this is that bad publicity spreads faster and covers more territory than good advertising. Good advertising can definitely mitigate the damage from bad publicity, and in fact, it's crucial that when bad publicity does happen, the company immediately begin doing damage control along with good advertising. Good advertising needs to be strategically planned when it is in response to bad publicity. The focus needs to be on the ...

Solution Summary

The solution provides a detailed discussion based on the comment, You just gotta have a little confidence, said the advertising director, Good advertising can always overcome bad publicity, just give it more time.

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