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Pros and Cons of Using Celebrities in Marketing Campaigns

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Present the pros and cons of using celebrities in marketing campaigns with a product that is currently using a celebrity in their advertisements and make a case for using/or not using a celebrity to promote the product.

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Solution Summary

This is a 702-word discussion on the value of celebrity endorsement in advertising with a reference included.

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According to Monster.com (2010) in an era when reality television dominates the ratings and anyone can become a blog superstar, the line between celebrity and average Joe is nearly indistinguishable. According to Monster, that trend is carrying over into advertising, too; campaigns, like the one for Dove Beauty products that features everyday middle-aged women in the buff, are becoming as well-known as those with famous faces; this landscape leaves advertisers to debate whether celebrities or real people have more success beefing up profit margins. According to this site, most say pinpointing how much revenue ads generate in general is difficult because strength of brand and marketplace influence success; given that, quantifying which spokesperson is to establish the right campaign for your client irrespective of the type of talent you choose.

According to Monster (2010) so how do you determine whether a celebrity or real person is right for your latest ad campaign? Go ahead and weigh the pros and cons of each, say veterans; but the more important thing is to establish the right campaign for your client irrespective of the type of talent you choose. According to this site, celebrities, say veterans, tend to be more appealing in ads ...

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