Purchase Solution

Third Party Endorsements in Public Relations

Not what you're looking for?

Ask Custom Question

Third Party Endorsements.

1. Please give several examples of third party endorsements.

2. Why is this technique effecticve or ineffective?

3. Is this public relations or advertising?

Please help. I am having difficulty understanding and would like lenghty explanations to help me out.

Purchase this Solution
Solution Summary

Third Party Endorsements in Public Relations is examined.

Solution Preview

A third party endorsement is a statement or recommendation about your products and/or services from your customers and business associates. Third party endorsements work especially well when the person who is considered a specialist or an authority on your area of expertise passes on that endorsement to you.

For esample, you can put endorsements from your satisfied customers about their positive opinions on your products and services on the website of your company. When prospective consumers will visit the website, it will have a positive impact on their decision making to purchase a company's ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Operations Management

This quiz tests a student's knowledge about Operations Management

View More Free Quizzes
Related BrainMass Solutions

  • Differences between Advertising and Publicity

    How can third party endorsements be successful in generating publicity? Third party endorsements are successful when a favorite celebrity is seen at a particular restaurant or wearing a designer outfit.

  • Public Relations and Target Markets

    It is one of the most effective types of marketing because it uses objective third party endorsement. http://powerpr.com/newsletter.html Third party endorsements give information more credibility.

  • Description of marketing questions

    How might third-party endorsements be successful in generating publicity?

  • Advertisement and Publicity

    Third party endorsements are nothing more than advertising for the companies product or service from a third party.

  • Definitions of Public Relations

    exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have

  • PR in Action

    Public relations offer more control over the message, and it has a longer shelf life, especially due to the popularity of online newsrooms with archived press releases. Public relations afford the credibility of unbiased third- party endorsements.

  • PR is leaving positive and negative impact on our daily habits

    This third party "endorsement" by the news media provides a vital boost to the marketing communication message: credibility.

  • PR Tools

    Public relations exist to produce goodwill in the company's various publics so that the publics do not interfere in the firm's profit-making ability."

  • Public Relations in Marketing

    Consumers tend to believe public relations more than advertising because the information is thought to be coming from an impartial third party. Generating buzz about a product is helpful in driving sales.

View More Related Solutions