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How the "New Marketing Landscape" Has Transformed Marketing

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With the advent of Internet, the world of marketing has undergone changes. Provide an example of how the "new marketing landscape" has transformed the way a specific company does its marketing. Be sure to make connections between your words and this week's lesson. Compare and contrast the new strategies of companies presented by your classmates with the company that you discussed.

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This solution provides an example of how the "new marketing landscape" has transformed the way a specific company does its marketing.

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Internet has greatly revolutionized the marketing function of companies. As a media source, it is an excellent, cheap and effective medium with a very extensive and large reach. In today's world, E-marketing is an inherent part of most of the major companies globally.

As more and more people are being online now a days for leisure, work and shopping, internet is becoming an effective media source for marketing departments. It is an important marketing channel ...

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